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Press Release For Immediate Release Authentic Panko technology arrives in North America Nampa, ID, January 19, 2005: Hydroblend, Inc. of Nampa, Idaho, and Prestige Panko Inc. of Lethbridge, Alberta, are pleased to announce a joint venture between their companies for the first North American production and distribution of Nama Panko, a traditionally Japanese fresh breadcrumb. Nama Panko is ubiquitous in Japan, where the technology originated. Munetaka Yamada, President of Prestige Panko, Inc., immigrated to Canada from Japan in 2001, bringing his 25 years of expertise to North America to produce a premium yet affordable Panko for this market.The humble American breadcrumb has long been considered a commodity, with little variation in production methods or finished product. While some have attempted to imitate the properties of the authentic Japanese fresh breadcrumb, none have been successful in duplicating its quality. This is no longer the case as a result of technological advances and this joint venture. The benefits of fresh crumb are numerous. Through a specially designed and engineered process developed by Munetaka Yamada, Nama Panko creates a harmony between the breading and substrate. Its texture is significantly lighter and crispier. Most important Nama Panko is visually dramatic, with a light golden color and spike levels far beyond what can be achieved with standard dry crumb. Variations of the authentic Panko are available in fresh, semi-dry and dry formats. The joint venture will combine Prestige’s propriety Panko production technology with Hydroblend’s expertise in the batter and breading business. Hydroblend Inc., one of North America’s top 10 companies who specialize in batters, sees the venture as an additional point of differentiation for their business. "This venture allows us to supply our customers with a premium quality coating. The partnership between our coating R&D team with one of the world’s leading Panko experts is an exciting innovation in the processing industry," states Mike Guthrie, President of Hydroblend, Inc. "Our success is founded on a true partnership with our customers, working directly with them to develop leading edge products versus serving the typical supplier role. We see Panko as being a strong compliment to our strategy while enhancing our capability to provide innovative products and full system coating solutions to our customers." |
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